Triple Smooth Collective
A creative studio for outdoor, performance and construction brands. We work in photography, film, branding and digital to help businesses that care about their craft show it.
The name came from top-shelf whisky. Not for the luxury of it, but for the making.
The best whisky carries complexity, character and depth, and still lands as something that feels effortless. That is the standard we hold our own work to: strategy that feels natural, creative that leaves a finish you remember.
We don't only make content. We build the systems a business uses to communicate quality and earn trust, then we make the work that carries them.
People, product and process shot the way they look on a good day. Honest, not staged.
Brand films and social cut-downs that move at the pace of the work, and show the craft behind it.
Identity systems built to last. Marks, type and language with enough structure to still work in five years.
Sites that turn attention into trust, and trust into enquiries. Fast, considered, easy to run.
Marks drawn to be engraved, not decorated, and built to hold up at any size for years.
A steady feed that looks like you on your best day, planned so it actually gets posted.
Our clients operate in different industries and share remarkably similar values. So we organised the studio around three specialist divisions.
Outdoor, hunting, fishing and adventure brands, plus the operators and tourism businesses that take people into the wild.
Outdoor · Hunting · Fishing · Adventure · Tourism Explore RidgeAthletes, gyms, golf, endurance and performance brands. Built for businesses chasing a standard most people never reach.
Athletes · Gyms · Golf · Endurance · Performance Explore ApexBuilders, trades, developers, architects and industrial businesses. Work that reflects the pride taken in the build.
Builders · Trades · Developers · Architects · Industrial Explore BuiltA wall of the brands we work with across the three divisions. Hover any logo to reveal the project behind it.
HuntechRidge
RidgelineRidge
Burt PlumbingBuilt
Dynamic PipeworksBuilt
Refresh RenovationsBuilt
Zones LandscapesBuilt
FMFCApex
ZeissRidge
MauserRidge
Resi BuildBuilt
KiwisealBuilt
FoulisBuilt
Fairway FindsApex
Outdoor Sports NZRidge
FonterraApex
Premium brands are not built overnight, and neither is the creative that carries them. If you care about the work, so do we.
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